Lead generation is a massive part of any successful construction business and with home renovations on the rise, now is the time to up your game and start attracting more business. However, with cowboy builders and rogue traders floating about, it’s of utmost importance for a builder to avoid distrust and build a good solid reputation – as it’s a vital part of maintaining a strong business. Here are our top tips for how you can stand out as a reputable local builder:
Consumers are increasingly encouraged to check for membership when hiring any trade person as it confirms a trustworthy professional – due to the vetting and inspection processes. By joining a trade association such as the Federation of Master Builders, you can improve your business image by increasing your professional credibility, whilst enhancing consumer confidence through displaying a mark of quality.
Build a strong online reputation
The reputation of a business is essential to its survival. Today, in this modern age where social networking and other online tools are so dominant any business should be mindful of its online reputation. One bad review, testimonial or comment can put any company in jeopardy. Through the use of social media and your own online website, this can be the base of building a strong online reputation and displaying transparency to clients through posting insight into your building projects, success stories, and brand values.
Offer your clients a warranty
If you want to surpass the competition, you have to surpass their level of service. Offering a warranty is just as important as having an online presence or being accredited – and it could be the difference between winning and losing. Whether you are working on a large home improvement project or a new build, FMB Insurance’s warranties are exactly designed to make sure that consumers feel confident when having work undertaken by a tradesman. We recommend sending your client a handy warranty leaflet with your quotation to not only reflect your professionalism, but give your client an indication of the cover they can expect.
Provide professional documents
Most complaints about a tradesman service arise due to the lack of a contract or poor contract documentation. In order to avoid claims and complaints, you should provide a clear and concise contract which includes the cost of the build, standard of work and time frame. One of the benefits of being a member of a trade association such as the Federation of Master Builders is you are atomically provided with access to documents including contracts.
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